Tim Schutz

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Adobe

Sales E-Learning Course and Video

personI was the sole designer on this project. While I collaborated with team members on feedback, the work shown is my own unless otherwise noted.

Responsibilities:

E-learning Design Visual Design Prototyping Video Production Motion Graphics

Tools Used:

Photoshop Illustrator XD After Effects Premiere Pro

Overview

This e-learning course, developed for Adobe, was designed to train both new and current employees on effective methods for selling Adobe products. The course aimed to cover key sales strategies, such as active listening, building rapport with customers, and closing deals, while catering to different types of customers that employees may encounter. It was crucial for the course to reflect Adobe's energetic, creative aesthetic while maintaining a fun and engaging learning experience.

Learning Objectives

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Proposed Look and Feel

The course design was intended to be high-energy, visually dynamic, and aligned with Adobe's creative brand. A key part of the project was integrating Adobe's existing brand identity while pushing its boundaries to make the course fresh and unique.

I began by working closely with Adobe to understand the target audience-employees from various departments needing to refine or learn sales techniques. Once we had a solid understanding of who the learners were, we moved forward with initial design concepts.

The client provided significant creative freedom, allowing us to push the Adobe brand to its limits while ensuring the course remained visually cohesive with the company's identity. I engaged in multiple rounds of feedback with the client to iterate on the design and refine it to their satisfaction.

The visual design of the course focused on blending Adobe's iconic style with elements of playfulness and whimsy to keep the content fresh. I incorporated bright, bold designs, including the use of Adobe's 'A' logo artwork, which was featured prominently on the introductory pages of each module.

Adobe encouraged me to experiment with blue, a color not traditionally used in their branding. This was incorporated throughout the course, setting it apart from other training materials while maintaining brand integrity.

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Style Guide

After receiving approval on the overall look and feel, I developed a comprehensive style guide to ensure consistency across the course. This guide included UI elements such as buttons, toggles, and other components used in interactions.

The style guide was a living document, updated regularly to reflect any new requirements or changes, making it easier for designers to collaborate and maintain continuity throughout development. New designers joining the project could quickly onboard and contribute without starting from scratch.

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Course Design

I applied the insights gathered during research and feedback sessions to develop the interactive elements of the course. One key feature was a simulation that allowed learners to practice engaging with customers in 'real-time', focusing on active listening and effective communication.

Video

I produced a video to introduce the course and reiterate Adobe's values and ethos. The video set the tone for the course, energizing learners and preparing them for the training ahead. Adobe provided much of the imagery, and we worked closely with writers and stakeholders to develop a script that aligned with their messaging goals.

Based on the approved script, I created storyboards to map out the visual flow of the video. These were shared with the client for feedback, and the layouts were revised accordingly, ensuring all key points were communicated clearly.

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Results and Takeaways

Working with Adobe throughout this process made for a smooth development experience. Their active participation, particularly in providing imagery and feedback, allowed me to quickly iterate and refine the course.

Adobe was very pleased with the final result. They appreciated the synergy between the instructional content and the dynamic visual design, which made for an engaging and educational experience for their employees.

The combination of effective instructional design and Adobe's creative aesthetic resulted in a fun, memorable course that met the client's goals of training employees to sell Adobe products more effectively.